I would define "Good People" as people who care more about giving to their users than taking their money. There are predatory founders who are short term think

I would define "Good People" as people who care more about giving to their users than taking their money. There are predatory founders who are short term thinkers and there are long-term-create-value types of people. The type of people that understand and appreciate that serving your users is your most important goal and the reward comes as a result of that. The examples you have of spamming, etc... is still in the spirit of serving their customers with a better experience and more value. You have to break a few eggs to make an omelet.