4 ms·

Edge, how so? Is the idea to catch competitors with their "marketing -> marketshare" guard down?

• seibelj 11y ago
  Let's say you find some hyper-specific niche, like calculators for some obscure section of the American tax code. Very, very useful for a small amount of people. So you throw together an app in less than a day and put it on the app store. The market is so small, that there really isn't room for more than 1 app, and it's so specific, people aren't going to really bother searching around. So being the first or second app they see when they search "section XYZ tax calculator" is critical to getting any installs. As the app stores algorithms for thinly installed apps basically come to down to total installs, followed by rating, followed by recent updates, paying $5 on fiver for a hundred installs can really make a difference. Once you rise enough, people start finding you organically, they install, you rise higher, and it becomes a feedback loop. This is a contrived example, but if you can make apps and want to sling ads as a way to earn money on the side, it can really help.