On (newer versions of) iOS, you don't need to send someone to, say, yelp://rest_of_url to link them to the app anymore. In iOS 9 we have Universal App Links[0]

On (newer versions of) iOS, you don't need to send someone to, say, yelp://rest_of_url to link them to the app anymore. In iOS 9 we have Universal App Links[0] that let you perform a redirect from an actual website link into your app. For example, if you have Twitter for iOS installed on iOS 9 and you click on a link to https://twitter.com https://twitter.com in a Google search result, you switch into the app's main screen immediately. [0]: https://developer.apple.com/library/prerelease/ios/documentation/General/Conceptual/AppSearch/UniversalLinks.html https://developer.apple.com/library/prerelease/ios/documenta...