You're close to describing emotional blackmail. >it would tend to make employees less likely to jump ship because of a personal connection and bond. Employees

You're close to describing emotional blackmail. >it would tend to make employees less likely to jump ship because of a personal connection and bond. Employees should jump ship if the business sucks. It shouldn't matter how nice the owners are to you, if the business itself is no good, you shouldn't stay around and support it.