> manufacturers are trying really hard to make car-making as > hard & difficult & expensive as possible. I think you may be under-estimating the complexities

> manufacturers are trying really hard to make car-making as > hard & difficult & expensive as possible. I think you may be under-estimating the complexities market. In fact, the cheapest models in a give product are often the highest volume. So you have to deliver maximum value in each price segment. It's not solely about price: The last brand to compete primarily on low-price was Yugo. How'd that turn out? Also, if marketing is so non-essential, why does Google make any money? For that matter, how many non-free [choose your industry, including software] companies don't use paid-for marketing?