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How many consumers have this style of interaction: * buy an item from Amazon (coffee maker or otherwise) * realize the build quality/size is rubbish (which fr
by ciaranm 11y ago
How many consumers have this style of interaction:
* buy an item from Amazon (coffee maker or otherwise)
* realize the build quality/size is rubbish (which from some of the less well known sellers, it really can be)
* return the item using Amazon's generous returns policies (never had one rejected, I've used it many times)
* buy a different item in the same category.
* repeat?
If this type of purchase happens a non-negligible number of times, could that be the reason we see so many 'buy more of X!' style ads?
- vitd 11y agoBut wouldn't it make sense to only do that if the return actually happens? It's not like Amazon doesn't know whether or not the item has been returned.
- fineman 11y agoI truly hope so, that means Amazon ad-networks' ads are hurting Amazon. Internalizing the externality of spam and privacy violations. Haven't you ever wish for a 'Punch Advertiser' button during commercials? This would be like hearing they built it themselves. (To be clear, by having someone making $0.03/click sign their customer up for buyer's remorse thus destroying the profit from serving them because those return policies, the customer service time, etc, aren't free.)