> the anomaly is that it "doesn't work" on him. The fact is that most people do occasionally buy things because of advertising, particularly targeted advertisin

> the anomaly is that it "doesn't work" on him. The fact is that most people do occasionally buy things because of advertising, particularly targeted advertising. I'm not so sure. It's quite a big claim to say online advertising is effective on "most" people. It's also quite possible that it's not, and that online advertisers are all chasing an anomalous minority population that is not yet ad-blind.