There are some good points made, and I do believe this is a solvable problem, but I also view google and apples entry into car building as naive on some levels.

There are some good points made, and I do believe this is a solvable problem, but I also view google and apples entry into car building as naive on some levels. I am way oversimplifying but it strikes me as a plot to "silicon valley". Hooli's CEO telling the board/company all hands one day after meeting with his guru- WERE GONNA BUILD A CAR!!! Everyone looks at each other incredulously and says "umm ok, I guess we're gonna build a car". Then queue the subplot that 90% of the engineers never learned to drive and bighead is the only driver... I know this isn't the real case, and I know some brilliant people are working the problem for these companies, but I think that a better approach would be for a tech company to team up with the hardware company and leverage their combined strengths. That would probably yield a better product that is less "Jony Ive's magical mystery mobile". Shallow or not, that google car would embarrass me to ride in.