You're free to charge differently, but people are also free to not use your software. If you actually had this on your pricing page you're facing all sorts of p

You're free to charge differently, but people are also free to not use your software. If you actually had this on your pricing page you're facing all sorts of problems. Firstly there are a lot of veterans out there, plus family members and friends. There is a good change they'll either not choose your product or advocate not choosing it. Secondly companies like to avoid risk, and reputational risk is a big form of risk. Firstly you're less likely to be allowed to reference a company as a client on a website that proclaims this policy. Secondly it is an added risk to be named as a client, it is an easy viral article for someone to produce tarring every client. Thirdly it frankly makes you look unprofessional and thus someone I don't want to do business with. I'm in the military and I don't mind people who have a problem with what we do. Conscientious objectors display some of the greatest moral courage around. If you said you didn't want to sell to the military/gov then fair play, I can respect that. Charging more tells me your morals are susceptible to monetary influence.