Honestly, this reads like an argument from an advertiser trying to justify their purpose. Where a box is on the shelf - at least in every supermarket I've visi

Honestly, this reads like an argument from an advertiser trying to justify their purpose. Where a box is on the shelf - at least in every supermarket I've visited - has no effect on the convenience of the product. So that's a stretch. I don't have kids but I am aware of the phenomenon of children making choices that an adult would not make. I won't assert that I would never buy my kid the cereal s/he wanted because it was marketed to them, but I will suggest that the value of entertainment gets canceled out by my feeling like a bad parent in that situation. Maybe I'm just bitter because my parents wouldn't buy me the fancy-box cereal. Finally, I think Gucci is in the image business, which I agree is heavily dependent on advertising to sell the image. Without advertising it wouldn't surprise me if Gucci didn't exist. If your self-worth is tied up in what shoes you wear then I agree, advertising has added value here.