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For a lot of companies, brand advertising seems to be the only thing that works and targeted advertising almost useless. Eg: Companies like Coca-Cola and Pepsi,
by ssivark 11y ago
For a lot of companies, brand advertising seems to be the only thing that works and targeted advertising almost useless. Eg: Companies like Coca-Cola and Pepsi, which get a significant share of their revenues from people who buy the product once or twice a year, rather than "engaged" users who buy lots.
The following is a very interesting read: http://www.ft.com/cms/s/2/cd1722ba-8333-11e5-8e80-1574112844fd.html http://www.ft.com/cms/s/2/cd1722ba-8333-11e5-8e80-1574112844...
- reagency 11y agoWho buys Coke only twice per year?
- djhn 11y agoPeople who never drink soda...except that one time at a restaurant on a holiday, where your sanitary considerations make you ask the waiter for a beverage you know, that beverage being coke or pepsi. I will go for the coke, even though I can't taste the difference in a blind test.