>>Advertising to someone who you have reason to believe is going to buy your product is much more effective than advertising to an unknown person. Totally depe

>>Advertising to someone who you have reason to believe is going to buy your product is much more effective than advertising to an unknown person. Totally depends on the product and the person you are marketing to. Marketing hammers to carpenters makes sense: they use many different types, and presumably go through them quickly. Marketing faucets to regular folks is a dumb thing to do. A faucet is something you buy once in a blue moon.