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Well that's one anecdote, here's another: My first ever online purchase was direct from an advert. I needed 128mb more RAM, so I bought it from crucial. I kne
by eterm 11y ago
Well that's one anecdote, here's another:
My first ever online purchase was direct from an advert.
I needed 128mb more RAM, so I bought it from crucial. I knew of crucial because a gaming forum I visited had a single banner advert for crucial that never changed, so I always noticed it.
Advertising works, and even if you think it doesn't you're wrong. Every day you'll make purchasing decisions and often you'll tend toward products you recognise the name of. That process doesn't come from magic, it comes from advertising, the majority of which you'll not even notice.
- throwaway800 11y agoMy everyday purchasing decisions are mostly driven by opening my cupboard and checking if there is enough muesli left for the next three days. I haven't seen advertising inside my cupboard yet but any day now...
- TheLogothete 11y agoYour whole life and reality is created by advertising.
- throwaway800 11y agoWell, at least that's what advertising agencies advertise to their clients :) The best-paying sells advertisers make is to their clients and their industry peers.
- TheLogothete 11y agoExtremely vain and naive thinking. Best people to market to :)
- sharemywin 11y agoso you can't name one brand. If so then advertising is working. when you went to go make a purchasing decision if that brand was even considered advertising did it's job.
- throwaway800 11y agoIs this a useful definition of advertising, especially in the context of everyday purchases brought up by eterm? The most prominent brand I interact with is a major grocery chain. This is because they have a huge store 5 minutes from my house. I'm not going to start going to another store even if it carpet-bombs my browser to get brand awareness. VC-funded adtech won't help anyone scale brick and mortar. My purchasing decisions are based mainly on whatever is the cheapest. I do find brands useful, to the extent that if a product is brand-name, it's likely to be more expensive than the no-name variety one shelf below. Saves some mental effort of comparing prices more closely. The muesli I purchase is store-brand. I have made the decision by comparing nutritional content of a number of varieties. I have been advertised to to get me to look at the nutrition labels, I suppose.