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This article seems rather vacuous, and I'm not sure why it has so many points or comments. Ignoring the way the article is presented, its point could be explai
by randomsearch 11y ago
This article seems rather vacuous, and I'm not sure why it has so many points or comments.
Ignoring the way the article is presented, its point could be explained in a single sentence: startups are spending a lot on advertising, which is causing an investor-funded bubble in startups dependent on advertising.
Whether this is really true depends on the relative quantities of the money being spent on advertising by startups. A quick google says over $100 Billion is a reasonable estimate for online advertising annual spend, as a ballpark figure. Startups are raising say $20 billion [1] a year.
Even assuming a large percentage of funding is going to online advertising, we're only talking about say a percentage point increase in the size of the ad market. So I think this article is probably incorrect.
[1] https://www.cbinsights.com/blog/internet-startups-vc-2014/ https://www.cbinsights.com/blog/internet-startups-vc-2014/