Someone should study what would happen to Facebook/Twitter's financials if startups stopped buying app install ads. Startups will buy more of these (out of des

Someone should study what would happen to Facebook/Twitter's financials if startups stopped buying app install ads. Startups will buy more of these (out of desperation to get growth from their remaining funding) before they buy none (because they will finally run out of cash). See AOL's 2001/2002 financials for a past example. Oh, and by the way, we are at the beginning of a huge funding crunch (perhaps someone else can pitch in with some citations on funding activity etc), so this WILL happen.