The real issue is that the media and politicians use the term ISIS instead of IS because it's better for SEO Got a citation for that? Even if what you're sayi

The real issue is that the media and politicians use the term ISIS instead of IS because it's better for SEO Got a citation for that? Even if what you're saying were true, it could be more charitably described as "not using a term that shares a spelling with one of the mostly commonly used words in the English language".