2 ms·

I think you have some good points, I have friends in (offline) marketing - these people are the greatest bullshitters of all time... But I think that there is

by mixmax 19y ago

I think you have some good points, I have friends in (offline) marketing - these people are the greatest bullshitters of all time... But I think that there is another simpler explanation: supply and demand. Since everyone has a blog with banners, and one on five people runs a website with ads the supply is enormous, and this naturally drives prices down.

daniel-cussen 19y ago
The supply of banners might be huge, but companies don't buy the banners as much as the eyeballs that see them. It's the same with TV; marketers buy a spot for its viewers; the price of an ad depends on the show's ratings.
- mixmax 19y ago
  That is not true. A marketing campaign is based on a media-mix, where it is decided what ratio of money will be spent on what. For instance 25% print, 25% outdoor, 25%television and 25% web. You reach different demographics in different ways with each channel. Marketers know this.