JM2C, “The plural of anecdote is not data," &c. Most of these things annoy me, but nevertheless iOS devices continue to be “good enough,” and with the exceptio

JM2C, “The plural of anecdote is not data," &c. Most of these things annoy me, but nevertheless iOS devices continue to be “good enough,” and with the exception of Surface, I have been given no incentive to go through the agony of switching. I would hazard that Apple is giving competition an opening, but it won’t be easy to overcome the kind of inertia they have. Most people fear switching costs. The easiest way to beat them is in an entirely new category, just like Surface vs. iPad Pro. Or wearables. I have the Apple Watch, and it’s a fine extension for my iPhone. And I don’t regret the purchase. But it fees like there is lots of uncertainty in how the wearables game will play out. When do I get a ring that starts my car, opens my front door, unlocks my laptop and phone, and pays for my coffee? For that matter, why the hell do I need to log into my MacBook when I’m wearing my unlocked watch?