4 ms·
"People don't want to engage with brands" I've said this for years, ever since I started seeing twitter and facebook logos on things like ketchup and cereal. H
by Domenic_S 11y ago
"People don't want to engage with brands"
I've said this for years, ever since I started seeing twitter and facebook logos on things like ketchup and cereal. Here's one I just saw: who wants to "engage" with C&H SUGAR of all things? https://instagram.com/p/9JVo-gpvQw/ https://instagram.com/p/9JVo-gpvQw/
The only companies that make money from plastering twitter and facebook logos on stuff are ... twitter and facebook.
- Pyxl101 11y agoIf those social media accounts function as an expedited way to get customer service, then people are indeed interested in engaging with them. That seems to be one of the popular uses of Twitter for brands these days: a way to escalate complaints that aren't getting attention through usual channels.
- ghaff 11y agoI've also personally run across cases where I was bitching about some aspect of the service at a hotel or whatever. Not trying to get customer support necessarily, but just complaining--e.g. the network went out for 2 hours this afternoon. And I've had people from the main hotel customer service reach out and put some points in my account or whatever. It's not a huge deal but this sort of thing can move experiences from black marks to something even mildly positive.