There is a history of these types of crowd-sourced-product-creation companies going under. I personally think the reason is because it is relatively easy to bui

There is a history of these types of crowd-sourced-product-creation companies going under. I personally think the reason is because it is relatively easy to build a product. But it is incredibly difficult to build a business around a product. It is very difficult to get traction and you have to really focus on and refine your product. So you have a startup who's concept is to crank out product after product, and then just throw them into the wind, hoping something will take off. Even businesses with one amazing product don't take off that way. A huge corporation can afford an R&D lab where 1 out of 1000 products might take off. (You might even say ycombinator is such a concept) A startup with a little bit of funding cannot afford to crank out dud after dud. They're betting that they will hit the jackpot after, say, 5 or 10 products, depending on the amount of runway they have. Then again, there's a lot of businesses that were successful because they found the magic sauce that all of their predecessors were unable to find. If you think you've found it, then definitely go for it! If you think your concept is pretty much a rehash of Assembly, then I would probably start thinking seriously about how you are going to succeed where they failed.