This is simpler than most people think. If there is no ad time/place, the platform won't be able to monetize it. Google makes people go away, but right before

This is simpler than most people think. If there is no ad time/place, the platform won't be able to monetize it. Google makes people go away, but right before that people look at their search result where the Ads are displayed. Why it doesn't work twitter, probably nobody follow the news link and bother come back to strike a conversation on twitter. Mostly the conversation takes place right below the news article and with the author not the tweet. Most online conversation took place right where the content is at, on Youtube, on NYtimes, on Forbes, unless compassion with twitter but now we that passion is going down. There is also a subtle difference of the social relation where the news feed is from, which is why facebook news feed is a BAD idea. Why would I have my mother in law in my facebook circle yet sharing the latest Intel acquisition news, or even makeing comment. Never mix life and work, even hobby or side projects, that's social network 101, or platform 101. I know a friend who has 9 facebook Ids, I personally have 3,4 twitter accounts, for the purpose explained here. From a news consumption standpoint, iOS news is a joke, facebook news is meaningless, twitter is inconvenient, therefore I use Zite, which connects to my twitter. From a conversation standpoint, Hacker news format is idea, but lack of twitter's networking. Something has all these together would be a hit.