It's all about image. When Google came on to the scene, everybody loved them (including myself) for supplying innovative technology that brought more order to s

It's all about image. When Google came on to the scene, everybody loved them (including myself) for supplying innovative technology that brought more order to something that was growing ever more disordered, and they were sticking-it to Microsoft as an under-dog as well. However, recently, I feel more and more people (including myself) are concerned over privacy (not just Google, but Facebook, etc.), hence, the ever rising rate of suspicion towards Google. I even find myself liking Microsoft because they appear to be the under-dog now in terms of internet technologies, and particularly after that Bill Gates video about his retirement - he seems like an alright guy! If Google did a video like that, then I am sure people would warm to them (even more). Doing good deeds every now and then just makes Google seem as if they are doing it for the sake of keeping face, whilst the Gates Foundations loud publicisings puts Microsoft in an increasingly positive light.