Woot (Matt Rutledge's brilliance) has tapped into impulse shopping. You don't really go to Woot wanting to buy a "Sandisk Clip 2GB MP3 Player", but you go there

Woot (Matt Rutledge's brilliance) has tapped into impulse shopping. You don't really go to Woot wanting to buy a "Sandisk Clip 2GB MP3 Player", but you go there out of curiosity and if it seems interesting enough, you buy it. Many others are trying it: Amazon, EBay and many smaller fish, with limited sucess. Why is Woot successful? They have painstakingly built a unique brand and successfully kept it alive with the irreverent style, the bag of crap, two for Tuesday, the occasional woot-off and now over 1.6 Million twitter followers. Social sharing had probably very little to do with the success of the model and that's why new upstarts and established players have not been able to replicate the model. Will this work for music? I don't know and, really, nobody does. Ask yourself: is music prone to impulse buying? When you say "heavily discount" how much room is there to play with?