4 ms·
Maybe TV is an ideal medium for brand awareness campaigns, but it simply won't have a large enough audience at some point. It seems like these marketers jumped
by habitue 11y ago
Maybe TV is an ideal medium for brand awareness campaigns, but it simply won't have a large enough audience at some point. It seems like these marketers jumped on digital during the hype phase, and were just ahead of the curve. Now they're in the "trough of disillusionment", but eventually the number of eyeballs on TV will go below the point of cost effectiveness and digital will be what they have to use out of necessity.
- msbarnett 11y agoThe article points out that "eyeballs on TV" hasn't dropped nearly as much as people thought it was going to 10 years ago. They're spread out over more channels, but watching as much TV as ever (and skipping ads less than they used to).
- habitue 11y agoThe article says people who watch TV watch as many hours as they used to. It's not true that as many people watch TV as they used to. I don't think there's a good reason to think TV viewership will go anywhere but down over time In any case, I'm not saying we're there yet