I second this. Focus on understanding the VALUES of the other people. If you feel the tests are important you have to get the others to see how the tests are v

I second this. Focus on understanding the VALUES of the other people. If you feel the tests are important you have to get the others to see how the tests are valuable in a way that they value. "Fast feature delivery" -- show how tests can deliver faster feature delivery ( it may be that the current tests actually slow down feature delivery ) "Late nights/Missed dates with SO" -- show how tests can reduce late nights and get the person home. "Reliable schedule", etc...