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It's nice that the conversion rate went up, but it would be a mistake to attribute the change to removing content, when there were many improvements to the over
by david 17y ago
It's nice that the conversion rate went up, but it would be a mistake to attribute the change to removing content, when there were many improvements to the overall design of the landing page as well.
I would say this is a lesson in the value of thoughtful design much more than in simply removing unnecessary content.
- Pistos2 17y agoIndeed, they confounded variables instead of changing exactly one in the A/B test. http://en.wikipedia.org/wiki/Confound http://en.wikipedia.org/wiki/Confound