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Chris, I agree. We are definitely going to follow this up with more analysis on the conversion rates on the next step of our funnel. We won't have results for
by jakestein 17y ago
Chris, I agree. We are definitely going to follow this up with more analysis on the conversion rates on the next step of our funnel. We won't have results for that for a while though because:
1)It will be a partially manual process to match up conversations with prospects to demo form completions because the form completer often introduces us to a different person, so we can't do a simple email comparison between our form completions and our CRM
2)Conversations with prospects sometimes don't take place until weeks or even a month or two after the form is filled out.
I wouldn't be surprised if the quality of the leads goes down somewhat, but my guess is that the overall effect will be dramatically positive.
- chrisgoodrich 17y agoI know this pain first hand. The feedback loop for this kind of analysis is quite long and therefore much harder to actually accomplish. It would be interesting to see a full-baked analysis on a landing page optimization. Many landing page optimization "experts" tout big gains like these but ignore analysis of the entire funnel and attributing costs of sales-reps time to deal with filtering "low quality" leads. (In a perfect world this isn't an issue because it can be automated, but we all know that isn't the case most of the time.) Interesting analysis, though, and I would love to hear about your deeper analysis as the data becomes available.