I gotta say I certainly agree with this sentiment. I'm not sure about this particular company's new direction change but over the years I've found you can get f

I gotta say I certainly agree with this sentiment. I'm not sure about this particular company's new direction change but over the years I've found you can get far more interaction with people if you can integrate directly into their favorite products versus offering something separate. This is also why I'm excited to see more opportunities of integration in newer versions of Android and iOS (specifically Siri / Google Now). I only wish they were a bit more open (one of the main reasons I started a side project, simulated.io, to let anyone integrate into an artificial assistant though I still don't have my MVP out so it's still technically vaporware).