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I've worked with optimizing landing pages as well, and I am completely unsurprised, because the content that they removed was a Flash movie. Flash, especially b
by lmkg 17y ago
I've worked with optimizing landing pages as well, and I am completely unsurprised, because the content that they removed was a Flash movie. Flash, especially big bulky gaudy presentations, tends to draw attention to itself rather than to what you want the user to do on your page. I would have liked to see a test against another version where the login/registration was inside the Flash (probably poorly for a video that long).
- chrisgoodrich 17y agoYes, I agree. I think they could improve their entire funnel conversion rate by adding some simplified "marketing content" back into the page.
- sketerpot 17y agoAs soon as I saw that big Flash movie I thought "Oh shit, am I going to have to watch a long-winded mostly-content-free movie to get any information from this page? Run away!!" I'm not surprised that removing it turned out to be a good idea.
- johnl 17y agoYes, I wouldn't want to let the person think themselves out of anything before a discussion can be initiated. Better to drop them as fast as possible into the sales person's lap for an intelligent discussion..