Speaking from Washington State so far, the best analogy is "microbreweries." When the product is consistent and labeled by strain, people learn quite quickly a

Speaking from Washington State so far, the best analogy is "microbreweries." When the product is consistent and labeled by strain, people learn quite quickly about getting the effects or taste they want. But still a boutique entertainment, ultimately. Of course, many of the microbreweries were bought by Anheuser-Busch, so microbreweries were/are opportunities. But that's "latest trendy foodstuff" big, not "whole-internet" big.