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> Why hasn't a twitter or a reddit sought to get rev share from the traffic they drive from the resultant pages? Why would I, as a site owner, ever pay Twitter
by jdmichal 11y ago
> Why hasn't a twitter or a reddit sought to get rev share from the traffic they drive from the resultant pages?
Why would I, as a site owner, ever pay Twitter or Reddit? There's only two ways they can motivate me:
* Prevent linking to my site if I don't pay. This has obvious (and terrible) side effects on what those sites are and how they work.
* Provide some sort of advantage to payers. For something like Reddit, this would be possible through rank boosting or "sticky" posts, likely on posts that I the payer create myself. Twitter could maybe have tweets distributed to random users, regardless of whether they follow the originator. (I believe Facebook does something similar to this.)
Content and relevance is meant to be controlled by the users in these platforms. Both these options begin to abuse that implicit trust by placing the ability to pay on equal footing with the ability of users to naturally boost content. This will work for a while, until the users' trust is sufficiently eroded that they begin to leave.
- samstave 11y agoI agree with you. All I was saying that monetizing link aggregation with commentary, twitter and reddit, is pretty hard. Vs google who is actually providing the conduit for people that are actually searching for something where suppliers will incentivize google (pay) to be a top result. sites like reddit, even moreso than twitter, have a user base who HATE the idea of a content provider paying to be a top of the frontpage or anything "sponsored" my suggestion is equally flawed in that you cant then expect reddit to have a yelp-like model where they extort money from content providers for traffic... But that was essentially what I mentioned, I guess. Maybe the real model is a super low cost fee for advanced customization features? Like i'd happily pay reddit $1.99 a month for more control over my experience -- even though we get that also from RES.