I imagine you're probably still subsidising the sports watchers though. All of these companies use sports as a major buying motivator, like in the UK Sky basic

I imagine you're probably still subsidising the sports watchers though. All of these companies use sports as a major buying motivator, like in the UK Sky basically went mad on buying every sport they could. I would assume the extra subscription alone doesn't cover the high licensing prices they pay, so they spread out the cost to all the other consumers too but just charge a bit extra to the sports fans.