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Did you read the article? They're basically A/B testing their notifications and forms. It's nearly costless and they quickly scrap what doesn't work.
by benp84 11y ago
Did you read the article? They're basically A/B testing their notifications and forms. It's nearly costless and they quickly scrap what doesn't work.
- MollyR 11y agoFrom the article " As the evidence for the SBST’s programs continues to accumulate, the hope is that behavioral insights become as central in policymakers' thinking as economic ones, helping us build effective policies from the ground up." My concern is where the behavioral insights are coming from, if they are coming from stringent reproducible tests, that's great. But many recent articles about psychological studies suggest there is crisis in that field, and so called insights need to taken with some salt, especially if the goal is to create national policy.