It's more nuanced than that, those are tighter rules for ITV1, C4, C5. The other channels, including the "freeview" offerings can have more advertising: (Othe

It's more nuanced than that, those are tighter rules for ITV1, C4, C5. The other channels, including the "freeview" offerings can have more advertising: (Other services) 1.1.2(B) (a) The total amount of spot advertising in any one day must not exceed an average of nine minutes per hour (15 per cent) of broadcasting. (b) This may be increased by a further three minutes per hour (5 per cent) devoted to teleshopping spots, but this additional 5 per cent must not be used for other forms of spot advertising. This doesn't at all change your point of course, we have good tight advertising laws in the UK, including a complete ban on any product placement whatsoever. (There was talk about loosening this rule, but I haven't seen evidence that happened to any significant degree.)