What kind of riders are you thinking of? In Copenhagen, where everyone rides bikes (young, old, hipster, business guy, dad, child - not only "dedicated riders"

What kind of riders are you thinking of? In Copenhagen, where everyone rides bikes (young, old, hipster, business guy, dad, child - not only "dedicated riders"), there are plenty who would bike less by simply dropping some bike rides if they choice was between bike+helmet and eg. walking, bussing or cardriving.