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I think you are wrong to dismiss that point so harshly, when all empirical data shows it to be true. Engineering, Hosting, Marketing, Monetisation, all those th
by thomasz 11y ago
I think you are wrong to dismiss that point so harshly, when all empirical data shows it to be true. Engineering, Hosting, Marketing, Monetisation, all those things are massively cheaper when done by one big player. There is a reason publishers outsource advertisement to those shitty networks: They would be overwhelmed by the cost to operate, let alone create those beasts. And even when this problem would magically go away, they still lack the access to the petabytes of data the big platforms enjoy. Without this data, the advertisement will necessarily be crude and lacking focus.
- oneeyedpigeon 11y agoI'm not saying those things aren't cheaper for bigger players, but that the playing field is more level online than it is off, at least in part because the production cost per unit is much, much less. I have yet to see the advertising that benefits from petabytes of data such that it isn't 'crude and lacking focus'. A lot of it has a focus, but it's often a nonsensical one.
- thomasz 11y ago> I'm not saying those things aren't cheaper for bigger players, but that the playing field is more level online than it is off, at least in part because the production cost per unit is much, much less. I don't see how this is a relevant metric. The only thing that matters in that regard are how much economy of scale favours the big players. It might be cheap for anyone to start offering books online, but there is only amazon.