The local merchants are on board in that to get listed DoorDash wants a 20% cut from the merchants as lead gen services. Obviously they didn't get that from big

The local merchants are on board in that to get listed DoorDash wants a 20% cut from the merchants as lead gen services. Obviously they didn't get that from big brands but offer it as a means of bolstering up DoorDash's platform value. I'm curious as to how does one do the dance of saying you coordinate logistics but are not a logistics service provider when the people showing up are wearing your logo, paid by you, and use your app for order information, confirmation, and directions.