They may have a point with the lawsuit then. It is a matter of maintaining control over quality perception of their brand. Remember the case of Cristal (champa

They may have a point with the lawsuit then. It is a matter of maintaining control over quality perception of their brand. Remember the case of Cristal (champagne) vs. the rappers from 2006? Similar idea - http://www.economist.com/node/6905921 http://www.economist.com/node/6905921