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I never understood why ad networks and advertisers were so militant about porn. I think advertising on porn sites is actually a great idea: jacked off, shop for

by cft 11y ago

I never understood why ad networks and advertisers were so militant about porn. I think advertising on porn sites is actually a great idea: jacked off, shop for a motorcycle; watched porn, get an expensive fishing kit, etc. Whoever creates a brand ad network of premium advertisers which is tolerant to adult content (or at least to any user generated content) and competes with AdSense will make very significant money.

bsder 11y ago
You've got the problem backwards. People are militant about porn ads appearing on their website. I've never heard anybody complain about their ads showing up on a porn website.
- slazaro 11y ago
  Advertisers are usually very wary of what content is associated with them. I'm sure the morally conservative vocal people would complain to the brand or something like that. Or maybe not, if that would imply that they were watching porn...
- morgante 11y ago
  > I've never heard anybody complain about their ads showing up on a porn website. Then you've clearly never worked in media or advertising. Most advertisers would be livid if their ad showed up on a porn website. Many of them will even be upset if you put their ad on a slightly risque article. They don't want their image associated with porn (or tragedy). Even legitimate mainstream news organizations have to put in code to exclude advertisers from certain article categories.
  - DanBC 11y ago
    > Even legitimate mainstream news organizations have to put in code to exclude advertisers from certain article categories. And see eg Private Eye's "Malgorithms" or Need to Know's Doh! gifs for examples of poor ad placement.
netcan 11y ago
The first reason is basic conservatism. There will always be an objection and it's safer to avoid. Otherwise, many parts of online advertising form a very competitive market and if it was valuable (eg you can find customers this way) there would be demand. It just doesn't work well (yet). Users don't trust porn sites.

by cft 11y ago

bsder 11y ago

You've got the problem backwards. People are militant about porn ads appearing on their website. I've never heard anybody complain about their ads showing up on a porn website.

slazaro 11y ago
Advertisers are usually very wary of what content is associated with them. I'm sure the morally conservative vocal people would complain to the brand or something like that. Or maybe not, if that would imply that they were watching porn...
morgante 11y ago
> I've never heard anybody complain about their ads showing up on a porn website. Then you've clearly never worked in media or advertising. Most advertisers would be livid if their ad showed up on a porn website. Many of them will even be upset if you put their ad on a slightly risque article. They don't want their image associated with porn (or tragedy). Even legitimate mainstream news organizations have to put in code to exclude advertisers from certain article categories.
- DanBC 11y ago
  > Even legitimate mainstream news organizations have to put in code to exclude advertisers from certain article categories. And see eg Private Eye's "Malgorithms" or Need to Know's Doh! gifs for examples of poor ad placement.

netcan 11y ago

The first reason is basic conservatism. There will always be an objection and it's safer to avoid. Otherwise, many parts of online advertising form a very competitive market and if it was valuable (eg you can find customers this way) there would be demand. It just doesn't work well (yet). Users don't trust porn sites.