Sure, but you might have made the same argument with Facebook when it launched "Poke" (2012) and "Slingshot" (2014) in order to compete with newcomer Snapchat,

Sure, but you might have made the same argument with Facebook when it launched "Poke" (2012) and "Slingshot" (2014) in order to compete with newcomer Snapchat, and we see how that turned out due to poor execution and the incumbency factor. http://techcrunch.com/2012/12/21/facebook-poke-vs-snapchat-what-is-the-difference/ http://techcrunch.com/2012/12/21/facebook-poke-vs-snapchat-w... https://gigaom.com/2014/09/04/facebooks-slingshot-experiment-failed-fast-now-its-just-another-snapchat-clone/ https://gigaom.com/2014/09/04/facebooks-slingshot-experiment...