"i can’t think of many consumer facing mobile apps that have gained massive traction and sustained it in the past three years. can you?" Are there consumer f

"i can’t think of many consumer facing mobile apps that have gained massive traction and sustained it in the past three years. can you?" Are there consumer facing web sites that have gained massive traction and sustained it in the past three years? Is the problem really mobile specific or is it just that consumer space has become much harder in general as Facebook and messaging juggernauts capture a lion share of people's attention. In 2005-2010, when social media was still young, there were a lot of cheap or even free marketing and distribution tactics that were not oversaturated, but now as the new medium has matured a bit, and even less nimble players start to understand the game, you need huge ad budgets to capture attention of consumers.