From the comments: "Will be interesting to see whether customers will agree to pay a premium for a risk that they do not understand much less can quantify. Th

From the comments: "Will be interesting to see whether customers will agree to pay a premium for a risk that they do not understand much less can quantify. The elephant in the room is that all European companies engaged in international commerce are breaching European data protection laws in some way on any given day. The vagueness and subjectivity of many obligations under the legislation leave businesses in an almost impossible position. And most citizens have no idea what benefits the legislation bestows on them because it is so complicated and philosophical. The regime has been in place since 1995 and since that time the average Jo, Jean, Juan and Johannes have all had their 'privacy' massively eroded, however you define that term. The one benefit it was meant to have was harmonisation to make the single market work, but that hasn't really worked either. Frankly, it is a complete sham and failure. Whilst the single market is powerful force for good, it is continually under attack from this sort of well-intentioned but barmy 'social' protection initiative. All it seems to benefit is the army of regulators at a national and European level who engage in endless navel gazing, looking out for the next hapless target to keep them gainfully employed."