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Mediocre Marketing: How NOT To Describe Your Startup

20 points by mattjaynes 19y ago

ajkirwin 19y ago
A lot of good points in that, some of which I am definately going to take on board.
edw519 19y ago
What a disruptive post. Looks like the marketing department has their own PHBs.
pchristensen 19y ago
Here's the money quote: Here's my litmus test: When making a claim about your startup, ask yourself if anyone would ever claim anything different -- or even better, claim the opposite. If the answer is a clear "no", your description is probably empty. Examples: Which startups are not innovative? Who's not looking to disrupt? Who's not creating a culture of success? Who's looking for B- players? Who's looking to build a third-place team?
- mixmax 19y ago
  "The ultimate goal of our company is to enhance shareholder value by empowering users to meeting their goals easily, effortlessly and conveniently in the niche we have chosen while extracting monetary value from said users to enhance shareholder value and enrich founders and investors alike" Wanna invest ?
vidar 19y ago
I think the core of this post (which I agree with completely is this: "When talking, try to say something (preferrably true)"
tlrobinson 19y ago
I absolutely despise corporate-speak like " Team Centric X Collaborative X A+ Players with Low Ego. Get in on the ground floor and join a winning team." I occasionally would throw together simple sites for my graphic designer friend... this is the one I'm most ashamed of: http://backendrevenuesolutions.com/ http://backendrevenuesolutions.com/ Some "key" phrases: Develop synergistic flow between website, CD-Rom, and other product components for campaign. Assumes key position to drive growth Hire and Manage writer for website to ensure that website works synergistically with the infomercial and back-end sales And worst of all, I had to type all that out because the client insisted on using images for text, so she could have her damn font show up correctly.
dawnerd 19y ago
For once could someone describe their startup for what it really is? I would love to see: "We do not yet have a completed product but we are working on it..."

20 points by mattjaynes 19y ago

ajkirwin 19y ago

A lot of good points in that, some of which I am definately going to take on board.

edw519 19y ago

What a disruptive post. Looks like the marketing department has their own PHBs.

pchristensen 19y ago

Here's the money quote: Here's my litmus test: When making a claim about your startup, ask yourself if anyone would ever claim anything different -- or even better, claim the opposite. If the answer is a clear "no", your description is probably empty. Examples: Which startups are not innovative? Who's not looking to disrupt? Who's not creating a culture of success? Who's looking for B- players? Who's looking to build a third-place team?

mixmax 19y ago
"The ultimate goal of our company is to enhance shareholder value by empowering users to meeting their goals easily, effortlessly and conveniently in the niche we have chosen while extracting monetary value from said users to enhance shareholder value and enrich founders and investors alike" Wanna invest ?

vidar 19y ago

I think the core of this post (which I agree with completely is this: "When talking, try to say something (preferrably true)"

tlrobinson 19y ago

I absolutely despise corporate-speak like " Team Centric X Collaborative X A+ Players with Low Ego. Get in on the ground floor and join a winning team." I occasionally would throw together simple sites for my graphic designer friend... this is the one I'm most ashamed of: http://backendrevenuesolutions.com/ http://backendrevenuesolutions.com/ Some "key" phrases: Develop synergistic flow between website, CD-Rom, and other product components for campaign. Assumes key position to drive growth Hire and Manage writer for website to ensure that website works synergistically with the infomercial and back-end sales And worst of all, I had to type all that out because the client insisted on using images for text, so she could have her damn font show up correctly.

dawnerd 19y ago

For once could someone describe their startup for what it really is? I would love to see: "We do not yet have a completed product but we are working on it..."