I consider aesthetics to be one tool towards increasing utility. Things that are pretty make people calmer, and help them spend a few seconds to let their mind

I consider aesthetics to be one tool towards increasing utility. Things that are pretty make people calmer, and help them spend a few seconds to let their mind acclimate to the way information is presented. That done, they may actually use the thing, instead of immediately running away yelling "I just don't get it!"