What makes change special is how small it seems on a day-to-day basis. We toyed with $x/mo vs. change, and feedback showed people were more likely to give if yo

What makes change special is how small it seems on a day-to-day basis. We toyed with $x/mo vs. change, and feedback showed people were more likely to give if you describe it as change. I believe a part of that is knowing that what you give is tied a bit to what you spend.