This 100x. I don't get it: if I've zoomed in the map or panned, and then make a search -- why isn't it obvious that I want the store closest to the area I'm loo

This 100x. I don't get it: if I've zoomed in the map or panned, and then make a search -- why isn't it obvious that I want the store closest to the area I'm looking at, and not one 30 miles away?