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I had a hard time understanding this analogy too from the title. The analogy is used in terms of the core/most important value proposition. For Uber, it is Pred
by mailarchis 11y ago
I had a hard time understanding this analogy too from the title. The analogy is used in terms of the core/most important value proposition. For Uber, it is Predictabilty and for AirBnB Discovery.
In hospitality industry, the problem is not that of discovering hotels but that of having a consistent experience(predictability).
The way Oyo addresses that by having designated Oyo Rooms in partnered hotels which adhere to certain quality criteria like bedsheets, interior decor, toiletries etc.
So, if you book a Oyo Room in a Hotel A or a Oyo Room in Hotel B, the experience should be similar ideally.
- TulliusCicero 11y agoThis sounds more like Best Western in the United States than Uber.
- mailarchis 11y agoI had to look up Best Western on wiki. You are right. It is similar to Best Western Hotels.
- rezistik 11y agoInteresting...That's an oddly infectious way to build a brand. I don't mean this negatively, but it sounds parasitic in nature. If Hotel A has 10 rooms, and 2 of them are Oyo rooms, assumably with Oyo branding within, is it similar to some form of subleasing?
- mailarchis 11y agoI don't think Oyo subleases the rooms, but instead has some kind of revenue share agreement with the Hotels. One thing you need to consider is that that they partner with Hotels that are small and independent players and do not have their own brand.
- deleted 11y ago[deleted]
- anandsriniv 11y agoOYO ties up with partners for the entire inventory. Even the hotel name is rebranded as OYO. So from a customer's perspective, they would assume this is a hotel chain.