Never underestimate the collective self-delusion that can emerge in a situation like this. You have a wunderkind founder, the resident genius, who is telling ev

Never underestimate the collective self-delusion that can emerge in a situation like this. You have a wunderkind founder, the resident genius, who is telling everyone to believe and robotically dismissing critics--who is going to question her? You have insiders and investors who want to believe--keep your mouth shut! You have ex-employees who expressed doubt vilified. Mass willful suspension of disbelief seems much more likely. To do something like secretly changing the procedure for the Safeway execs would require someone to openly address the elephant in the room in a culture where the elephant isn't to be discussed. When are the insider stories about the culture going to start emerging?