Agree, the name change does change the meaning. So it makes sense that more people are using it. As a blogger, Twitter favorites/likes are, and always have bee

Agree, the name change does change the meaning. So it makes sense that more people are using it. As a blogger, Twitter favorites/likes are, and always have been, meaningless. Facebook likes, on the other hand, do have actual value. 1. They contribute to a web page's share count that you see next to the social media buttons 2. They are factored into the Facebook algorithm, and make a post more likely to be shown 3. If I like something, FB will show it to some of my friends as if it were a share One very simple thing Twitter could do is implement #1 and #3. If that did that alone, I would immediately allocate Twitter a much larger share of my ad spend.