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Such a minimalist design may work for some products/brands. But just as many companies, especially companies that put a lot of focus on brand management, may wa
by badloginagain 11y ago
Such a minimalist design may work for some products/brands. But just as many companies, especially companies that put a lot of focus on brand management, may want nice images and responsive design. It's not an unreasonable request.
Even if it's not as effective for click-through/customer re-engagement/etc. you should let the customer decide on what kind of emails they want. Data will prove if nice images and ads are less effective than simple HTML. Gmail shouldn't be forcing that decision, it should be empowering the greatest number of people to do the most amount of things.
- Consultant32452 11y agoI disagree. If you don't want your email to look the way Gmail displays it, use a different client. I don't want a million configurations for how I could possibly have my mail displayed. Show me a good option. If I don't like it, I'll use a different option. That being said, one thing I really miss in Gmail compared to other options is being able to do things like sort by the sender and that sort of thing. Instead I have to search for that sender which often gives me many false positives.
- badloginagain 11y agoSorry, I was not clear. For consumers, gmail should provide the optimal email experience- if they don't like it, they have the choice to use a different product. But for developers, gmail should provide as many tools and as much functionality to meet developers need. That way developers build, Google profits.
- jarek 11y ago> may want nice images and responsive design Responsive design? Have you ever tried implementing an HTML email that will work across different clients? I'd be thrilled if 2005-era floats worked. As it stands, <table>s inside <table>s is state of the art.